A Manager’s Guide to Empowering Your Team Through Purpose
Anne has been considering leaving her job for a while now. Not because the pay is low, or conditions are bad, not even for the lack of interesting projects or motivation. She simply lost her purpose in her role: she is not sure anymore why she chose this position at all! What is the purpose of her work in the long run? What bigger picture is she contributing to? How can her small daily actions impact the business field? Why is she waking up to come to this job every day, WHAT FOR?
What Anne is missing is PURPOSE. One of the most critical aspects of a manager’s responsibility is to provide a sense of purpose and meaning to their employees. When individuals feel that their work has significance and contributes to a greater cause, they are more motivated, engaged, and satisfied in their roles, and they stay with the company longer. Let’s explore some essential actions managers can take to infuse purpose and a sense of “what for” into their workplace.
Define the Framework of the Job Post
The foundation of creating purpose in the workplace begins with the job itself. When employees understand the scope of their roles and how their contributions fit into the broader picture, they are more likely to find meaning in their work. As a manager, it is crucial to clarify roles and expectations: clearly defined job responsibilities, goals, and expectations ensure that employees know what is expected of them and how their performance aligns with the company’s objectives.
Explain AND LIVE the Values
Every company has a set of core values that define its culture and identity. Managers should not only communicate these values but also exemplify them in their actions. Here’s how to integrate company values into the workplace:
– Open Communication: Encourage open and honest discussions about the company’s values and how they guide decision-making.
– Lead by Example: Demonstrate the company’s values through your own behavior. Your actions will set the standard for your team.
– Recognize and Reward Alignment: Acknowledge and reward employees who consistently uphold the company’s values in their work.
Inform Employees About How the Company Contributes to Something Bigger
Employees are more likely to find purpose in their work when they understand how the company’s efforts contribute to a larger, meaningful goal. To achieve this:
– Share the Company’s Mission: Don’t just give them a piece of paper with the written statement, but clearly explain the main idea and how it impacts the world or the industry.
– Connect Individual Contributions: Show employees how their specific roles and daily tasks directly contribute to achieving the company’s mission.
– Celebrate Milestones: Recognize and celebrate the achievements that align with the company’s mission, reinforcing the sense of purpose within the organization.
Give an Answer to Their Unique “WHAT FOR?”
Every employee is unique, with personal aspirations and motivations. As a manager, it’s essential to address the “what for” question on an individual level. Here’s how:
– Conduct Personal Development Conversations: Regularly engage in one-on-one conversations with your employees to understand their career goals, interests, and what motivates them.
– Tailor Assignments: Whenever possible, assign tasks and projects that align with each employee’s interests and aspirations, making their work more personally meaningful.
– Offer Growth Opportunities: Provide opportunities for skill development and advancement within the organization, ensuring that employees can see a clear path for their future.
Ultimately, when employees feel a sense of purpose, the entire organization benefits from increased engagement, productivity, and long-term loyalty.